Cross-cultural barriers in marketing Article critique

Cross-cultural barriers in marketing critique - Article Example marketing I think the most affected part is communication and business leaders need to be prepared to deal with communication in cross cultural marketing (Burnett 1991). The research objectives include finding out what we know on cross-cultural marketing. What are the cultural differences that are barriers to marketing? The article by Simona Popovici is on what we know about cross-cultural marketing. The author focuses on the issues in cross-cultural marketing. He notes that the markets are influenced by cultures and traditions that tend to act as barriers to marketing (Popovici, 2011). The article is valid since the claims that the author has made are reasonable in the theoretical context. When the author claims that different communities have different habits and traditions that form their culture he is right (Pozehl 2014). In the society there is always what guides the people and this is what forms the culture. It is also true that in the business world, the businesses get offers from different communities and thus they have to interact with different cultures. The article stands up to scrutiny because the evidence used shows that the information given is relevant. There is no argument against the findings that the author has discussed (Navarro 2014). The study has been carried out from different cultural borders that have different experiences in marketing. The data that has been used is up to date because the author has used recent works from different researchers who have studied cross-cultural marketing. He has used other well-known researchers to support hi s ideas and findings (Bider 2009). The evidence measures the theoretical concepts that are being analyzed (Bala 2013). The theoretical concepts being analyzed in the article include the barriers that are faced in cross- cultural marketing. The article starts by reviewing the implementation of cross-cultural marketing and analyses the barriers that are faced in implementation (Bollen 2011). The author

Leadership style in Joothor Development Services Essay

Leadership style in Joothor Development Services - Essay Example This research will begin with the definition of leadership as the ability of motivating and influencing a team to achieving the set target and goals. It is about creating a vision and converting it to reality. In the business, world leadership is related to performance with effective leadership with effective leaders being those with an ability of adding value to their company. It is a fact that most organizations around the world lose because managers are not adequately skilled and knowledgeable and failing to acknowledge the leadership issues that should form part of their decision-making activities hence the need for this project. Strategic leadership is vital in the organization’s endeavors of accomplishing and sustaining their competitive advantage in this era. Effective leaders are gaining recognition on the important role they play in identifying opportunities and making the right decisions that add value to businesses through effective procedures. In this century, with the rapid change in business, studies and theories are centered on leadership as a whole, the followers and the nature of leadership exhibited in organizations. This has facilitated the need to studying leadership with the focus on managing invariable change which is normally referred to as New Paradigm model. The New Paradigm model focuses on model theories, for instance, charismatic leadership, visionary and transformational leadership. Visionary leadership is described as the act of creating practical and sensible, robust vision for the future of a company.